In the era of personalized customers, enterprises must provide customers with the products they want at competitive prices. To effectively achieve this, you need to process real customer data. These data can be provided to you through web scraping and data extraction. Web crawling and web data extraction involve collecting data from websites to obtain pricing information, scanning public records, comparing product data, maintaining competitive advantages, enhancing sales information, and even crawling social media data. All of this data can help you personalize and optimize your customer journey, and help you grow your business.